Whilst most UK Christmas advertisers eschewed consistency in favour of newness and novelty, Aldi single-mindedly invested in making Kevin the Carrot famous. Establishing his character, casting allies ...
But at Christmas everything changed, and Aldi's greatest strengths became its biggest weaknesses, until Kevin the Carrot came along. Since 2011 Aldi enjoyed fantastic growth. In... We’re long-term ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback