Many of those who settled into the red-cushioned seats at their go-to movie theaters in 2022, armed with buttered popcorn or ...

While global militaries struggle to attract young recruits, the US Army is running a successful marketing operation from ...

WASHINGTON (AP) — The arrest of actor Jonathan Majors has upended the Army’s newly launched advertising campaign that was aimed at reviving the service’s struggling recruiting numbers. Majors, who ...

The public ridicule of U.S. Sen. Ted Cruz over his recent claim that U.S. Army recruiting ads highlighting soldiers’ diverse backgrounds would lead to an “emasculated” military has reached late night.

With global defence forces struggling to fill their ranks, Monocle explores the bold, surprising and sometimes strange tactics being used to recruit Gen Z. Almost all of these ads are aimed at young ...

For a few years, the all-volunteer military construct was failing. Fresh thinking, financial resources, and untold amounts of ...

Defense Secretary Pete Hegseth spent Friday morning working out in the snow with US forces in Poland — as new military ads reflect a renewed pride in power and strength. Hegseth, who arrived in Warsaw ...

The ads are also targeting "phone zombies" and "selfie addicts." LONDON -- The British Army has launched a new recruitment campaign targeting a range of millennial stereotypes, including “snowflakes” ...