What is the Magic Bullet Theory of Mass Media?. The magic bullet perspective, also called the hypodermic needle model, is a model for communications. Magic bullet theory has been around since the ...

Communication models are quickly moving from a top-down approach to an oscillating top-to-bottom, bottom-to-top orientation. Hiring talented, highly motivated individuals in every position is now ...

John T. Dorsey, Jr., A Communication Model for Administration, Administrative Science Quarterly, Vol. 2, No. 3 (Dec., 1957), pp. 307-324 ...

Mass Communication with a concentration in Advertising Mass Communication with a concentration in Public Relations The Bachelor of Arts in Mass Communication degree may also be eligible for completion ...

The curriculum includes an overview of mass/public communication literature with specific modules and courses dedicated to advertising, journalism and public relations. Classes also focus on areas ...