Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...

As the marketing landscape continues to evolve, so too does the way in which its performance is measured. This is especially true in performance marketing, where data, insights and analytics are ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...

PALM SPRINGS — The Estée Lauder Companies may count several billion-dollar brands, including Clinique, MAC Cosmetics and La Mer, among its portfolio, but it isn’t immune to efforts to better balance ...

Companies looking to hire CMOs and other top-level marketing executives amid an economic downturn are increasingly favoring candidates with deep experience in so-called performance-marketing.

Publicis Groupe’s U.S. media arm has acquired performance-focused digital marketing agency Dysrupt, according to a press release shared with Marketing Dive. Financial terms of the transaction were not ...