Despite the dominance of digital tools in modern engineering, leading automakers continue to craft full-scale clay models for new vehicle designs. This labor-intensive tradition, still prevalent in ...

In the era of 3-D computer modeling and Oculus Rift virtual reality headsets, you’d think the car industry might give up on clay modeling. But in fact, the age-old art of layering thousands of pounds ...

Depending on who you ask, talking about car companies making clay models during the designing process will elicit either an "I'm sorry, what?" or "Well of course." Sculpting facsimiles of in-progress ...

Following is a transcript of the video. Narrator: Every automobile you've ever seen once started as a full-size carefully sculpted clay model. Constructing these models can cost automakers hundreds of ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...