Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Google Play has officially entered the Roblox universe with its glitzy new “Diamond District” experience, packed with obstacle courses, digital bling, physical merch, and exclusive perks for ...