Demand is up, and so are prices, as real-beard Santa Claus actors try to keep up with job requests for parties and events.

His beard may be gone, but Walt Queen is still Santa at heart. Queen, 78 — known as Santa Walt — has been playing Santa Claus for the last 15 years in the Louisville, Kentucky, area. His jolly face ...

The 61st annual Santa Maria Elks Rodeo Beard-O-Reno contest took place Saturday at the Santa Maria Elks Lodge No. 1538. Fifteen contestants competed in seven categories including Longest Beard, ...

LOUISVILLE, Ky. — Walt Queen is used to receiving wish lists from thousands of kids every year, but today, he's the one making a request as he faces a battle of his own. It was a Wednesday morning ...

The virtual "Santa BOOT Camp" will cover the ins and outs of "becoming Santa" Christmas is becoming more inclusive for everybody — including the Santa Claus community. This year, Old Navy introduced a ...

Santa doesn't need a white beard and a round belly to be a success in the role, according to new research.

Working all year long, herding elves and fabricating toys for all the good boys and girls; it takes dedication. It’s only natural that one could fall behind in beard care, right? This year, [Norbert ...