Avatar, James Cameron and Fire and Ash
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James Cameron discusses storytelling over technology in Avatar: Fire and Ash, and gives his advice for young filmmakers considering AI in their work.
Speaking on The Town with Matthew Belloni podcast, Cameron admitted he was feeling nervous about Avatar: Fire and Ash’s box office performance, and was mindful of the “forces” working against theatrical releases in 2025.
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Horrifying to Me: James Cameron Rejects Idea Of AI Replacing Actors As Tilly Norwood Sparks Industry Backlash
One thing is certain, Hollywood's maverick director James Cameron will never cast AI actor Tilly Norwood in a film. The director of classic The Terminator movie recently recalled that even back in 2005,
“Now, go to the other end of the spectrum, and you’ve got generative AI, where they can make up a character,” the director says. “They can make up an actor. They can make up a performance from scratch with a text prompt. It’s like, no. That’s horrifying to me. That’s the opposite. That’s exactly what we’re not doing.”
Fire and Ash is all set for a spectacular release in India on December 19 across six languages. With excitement soaring worldwide, advance IMAX bookings have officially opened nationwide, giving fans a head start to secure seats for one of the year’s most anticipated films.