H&M Move and Zlatan Ibrahimović launch new ‘Selected by Zlatan’ performance drop. H&M Move proudly unveils a performance-led training collection co-created with global football icon Zlatan Ibrahimović ...

H&M continues its exploration within generative AI by dropping its first set of images featuring digital twins, set to the background of fashion capitals around the world, showcasing seasonal yet ...

H&M Move and Zlatan Ibrahimović launch new ‘Selected by Zlatan’ performance drop. H&M Move proudly unveils a performance-led training collection co-created with global football icon Zlatan Ibrahimović ...

H&M to Trial Clothing Rentals for the First Time Fashion fans who missed out on our popular Conscious Exclusive collections now get a second chance to dazzle in their favourite sustainable dresses as ...

Recycling System ’Looop’ Helps H&M Transform Unwanted Garments into New Fashion Favourites We are thrilled to soon offer customers in Sweden the possibility to transform unwanted garments into new ...

HIGH FASHION MEETS VIRTUAL FANTASY IN H&M’S LATEST INNOVATION STORY H&M is proud to present the latest drop in its Innovation Stories initiative, an all-eyes-on-me collection that explores the ...

H&M Move is on a mission to democratise movewear and get the whole world and everybody moving. While inspiring people to move and breaking down barriers to sport is one part of the brand formula, ...

On the way towards sourcing 100% more sustainable materials Today, 57% of all materials sourced by H&M group are either recycled or sourced in a more sustainable way. This is an increase from 35% in ...

H &M HOME presents a fall collection entrenched in a clean, soft look that celebrates the essence of stylish, warm comfort. The carefully curated pieces in the collection embody a balance of abstract ...

H&M to collaborate with Glenn Martens for Autumn 2025 H&M is excited to announce one of its next designer collaborations – a landmark partnership with Glenn Martens. The Belgium-born designer is known ...

H&M&LONDON with performances by Charli xcx and Jamie xx kicks off H&M’s A/W 2024 celebrations The H&M A/W 2024 collection is here. Celebrations began in London on 12 September with an event attended ...

The H&M ESSENTIALS concept was founded on the idea of longevity in fashion and manifests as a collection of timeless, expertly cut designs made from high-quality materials. Pieces you’ll return to ...