Summerween is bringing new marketing opportunities as brands look for new partnerships, such as a Hershey's—Pokémon collab, ...

The 2025 Ad Age Business of Brands heads to Chicago on Sept. 16 and 17, bringing together brand leaders, challenger marketers ...

The transaction between Gildan and Hanesbrand is expected to close before the end of next year’s first quarter.

Barbie on skates, Mountain Dew goes to college and Josh Allen blows his lines.

5 ways to mentor young talent, diversify creative inputs and protect space for originality to ensure human creativity remains central.

Several experts shared the sense that Google had intentionally offered ambiguous data to shape the narrative.

Inside chocolate marketing trends—the Dubai craze, coping with high cocoa prices and more ...

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they ...

Advertisers run into issues with Kokai, The Trade Desk's new buying product, and SSP competitors worried that some flaws ...

AEO has skyrocketed in popularity, but critics claim that the search strategy is not all it's cracked up to be.

Advertisers run into issues with Kokai, The Trade Desk's new buying product, and SSP competitors worried that some flaws ...

Ad Age Influencer Marketing Reporter Gillian Follett chats with Senior Engagement Editor Mark Fischer to dig deeper into the ...