Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial ...

Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a ...

Addressing these pain points effectively strengthens your connection with your audience and helps differentiate your products or services from competitors. Additionally, developing well-defined ...

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. But if you only use them for cold outreach, you’re letting a valuable ...

What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By understanding the ...

1. Foundational excellence An exceptional product or service, coupled with a seamless and positive customer experience, is the bedrock of customer retention. “Your product/service has to be great, and ...

The 1:few ABM strategy is ideal for small marketing teams due to its balanced approach between personalization and efficiency. By targeting a small group of similar accounts, teams can create tailored ...

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. The first part is here. The Pareto Principle states that roughly 80% of outcomes come from 20% of ...

Every startup begins with the goal of growth. Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive ...

Large Language Model (LLM) agents aren’t very good at key parts of CRM, according to a study led by Salesforce AI scientist Kung-Hsiang Huang. The report showed AI agents had a roughly 58% success ...

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial ...

The importance of pings and modeling in Consent Mode v2 The first version of Consent Mode was a step toward privacy-safe tracking, allowing websites to modify how tags behaved based on user consent.