Most of what’s sold as “contextual” today still runs on the same keyword logic we used a decade ago. The industry didn’t ...

Laser Eye Center struck the balance between human creative and AI usage by partnering with Kartel to generate ads for a local ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

OneTrust wants to get bought; Europe wants Google to tweak its ad tech; and the DHS is spending more on ads than ever.

Google settled a suit by agreeing to create an off-switch for programmatic data sharing. Huge deal, right? Why isn't anyone talking about it?

So far, it seems like companies that have prioritized unifying and managing their own ad tech stack are having the most ...

We break down some of the most interesting financial trends coming out of Q3 earnings reports, and what rises to the level of ...

Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report ...