As the Chinese EV brand launches in the UK, its CMO suggests the UK car market is now “very receptive” to new players.

A newspaper ad for the retailer landed in the top 6% of all UK ads for “branding”, making it the most effective ad in the ...

Encouraged by signs of growth, CEO Joshua Schulman is pledging to “rekindle creative and commercial alchemy” as the luxury ...

Brands now make up 90% of Premier Foods’ revenue, up from around 83% a few years ago, with the company having reduced its ...

From navigating the risk of “blanding” to building trust, B2B marketers explain how they use AI for content, creative and to ...

Waitrose is building on the success of last year’s ‘Sweet Suspicion’ by taking a longer-form, storytelling approach to its ...

Unilever’s home care division, which counts Cif and Persil among its portfolio, is pushing creator-first comms via its ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Cheez-It became the biggest launch in its category in four years. Its owner Kellanova has ambitions in the long-term to ...

UK marketers are more likely to be “fully confident” in their abilities with AI, but there remains a gap between application ...

The media channel is seeing significant growth, and advertising investment in the channel is projected to surpass $200bn ...

The announcement follows Netflix’s introduction of a new audience metric last week, reporting more than 190 million active ...