Brands shift focus from constant ideation to precision execution and measurable impact in a more discerning consumer ...

Direct-to-consumer companies are preparing for a new era of sustainable expansion driven by efficiency, retention and smarter ...

Doordarshan’s initiative expands access for regional broadcasters, boosting diversity and reach in India’s free-to-air TV ...

Brands recalibrate strategies with disciplined spending, retail focus and value-led offers as demand moderates ...

From AI-powered ideas to collaboration models and data-led creativity, agencies are redefining strategy for the next growth ...

Ministry clearance paves the way for Arugn Tech to take full control of Apollo-backed Planetcast in strategic media ...

Out-of-Home advertising prepares for a year where strategic alignment, disciplined measurement and immersive engagement set the pace ...

Tarun Garg becomes the first Indian to lead Hyundai Motor India Limited as the Managing Director & Chief Executive Officer ...

The initiative starkly highlights the dangers of drunk driving by showcasing real wrecked vehicles on billboards across Delhi ...

A potential curbs on children’s access to social media could significantly alter how audiences are segmented and targeted ...

This is a strategic move that strengthens the company’s focus on accessibility, affordability, and flavour authenticity ...

Together with the agency, Social Panga and the production house, The Yellow Shutter, AMD showcases how technology can create ...