AI can be a PR’s best friend or worst enemy – depending on how it’s used
We’re still in the early days of AI adoption and promises abound of how it will revolutionize PR. Raquel P of Propellernet ...
Octopus Energy’s Rebecca Dibb-Simkin on why product and marketing should not be split
You can't say I just do the advertising bit.” The chief product and marketing officer for the UK’s largest energy supplier ...
The formula behind the perfect April Fool’s Day stunt
April Fools Day is the one day of the year marketers can have some fun on the job, or can they? Paddy Gilmore outlines the ...
Design assimilated into business, but did business ever understand design?
Rejecting the notion that design is ‘dead,’ Pentagram partner Natasha Jen says that it has instead fallen victim to a ...
Ad of the Day: Mum proudly speaks ‘walrus’ in surprising finance spot
The surreal work from ad agency 72andSunny is for trading and investment platform ETrade and riffs on the idea of something familiar being able to suprise you.
Retail’s big comeback: 5 trends redefining the industry in 2025
Retail, it turns out, is not dying. It’s evolving – fast. In fact, the theme’s show suggested we are on the brink of the ...
Ownership and copyright of AI created artworks: where do I stand legally?
Creators are finding that the copyright laws that protect their work do not stand up well to AI models. In this guide, we ...
Insiders reveal the reality of WPP's return-to-office plans as deadline nears
Floorplans seen by The Drum suggest some staff will have to work on couches, in "pantries," and from the office canteen. They ...
5 AI trends from SXSW – and what marketers can do about them
AI has officially grown up. The buzzwords have given way to boardroom action. It’s no longer about pilots or playgrounds – it ...
AI is the star of Shoptalk – but who’s it really working for?
Santa Ynez Studios’ Jeremy Woodlee asks readers to imagine a world where the buyer, not the middleman, has the smarter tools.