Bill Belichick and the Tar Heels won't end up on "Hard Knocks" after all.UNC's deal to be featured on "Hard Knocks: Offseason" has fallen through, a spokesperson for NFL Media confirmed to CBS Sports on Tuesday.

Just the thought of Bill Belichick having any interest in participating in a “Hard Knocks” chronicling the machinations of his North Carolina squad is compelling but hard to believe.

The harder he tries, the harder it is for Bill Belichick to return to the NFL — directly or indirectly. Tuesday’s statement from NFL Media regarding the failure of NFL Films and North Carolina to reach an agreement regarding offseason Hard Knocks comes a day after rumors began to spread that the deal was off,

A deal to make Bill Belichick's North Carolina football program the centerpiece of this year's offseason Hard Knocks was on, until it wasn't.

After NFL owners declined to have their teams featured on “Hard Knocks: Offseason,” they are now upset with the decision to pivot to Bill Belichick.

UNC football and coach Bill Belichick will not be featured on "Hard Knocks" after a deal fell through with NFL Films.

Bill Belichick's UNC Program will not be featured on Hard Knocks this season after creative control issues helped talks break down

Bill Belichick's move to bring Hard Knocks to UNC angers NFL owners, sparking backlash over his continued influence in football.

With NFL teams reportedly turning down “Hard Knocks,” attention had turned to the college ranks, particularly with Belichick. UNC general manager Michael Lombardi confirmed that the team had discussions with “Hard Knocks,” but noted that nothing was official.

Maybe it was just never meant to be. After weeks of talks among the University of North Carolina, head football coach Bill Belichick and NFL Films, the Tar Heels will not be the subject of HBO's "Hard Knocks" offseason series, sources tell CBS Sports.

Bill Belichick and UNC Football were set to be featured on 'Hard Knocks' but new reports indicate the deal has fallen through.