“Gen Z is highly responsive to non-alcoholic beverage OOA ads, with 73% noting recent exposure,” 41% reporting they shared information about the product with others and more than a third ...

W hether you want to call them non-alcoholic drinks or mocktails, bars, restaurants, and even distilleries now offer a long list of sophisticated adult beverages with 0% ABV.You can follow suit ...

Gen Z isn't drinking like other generations — in fact, they're barely consuming alcohol at all, calling it "2024's cigarette." Amid a flurry of reports citing health risks linked to booze, the ...

Gen Z are widely known as the “sober curious” generation. According to a Mintel study, around a third of 18 to 24 year olds have shunned alcohol entirely, while those who do drink are more ...

Hard teas, seltzers and ready-to-drink cocktails form a distinct fourth category in beverages, revamping offerings to connect with a younger generation.

Gen Z is drinking less alcohol than previous generations. There isn’t one clear reason for this, but experts point to a variety of factors. Sign Up for Our Ideas Newsletter POV ...

The good news is that Gen Z shoppers predominantly turn to traditional brick-and-mortar locations when buying alcoholic beverages, with grocery holding 46% of channel share, NIQ reported.

Most stats point to Gen Z, which drinks less than its predecessors, but Jump said the majority of people who indulge in NA offerings also still consume alcoholic beverages — as much as 78%, she ...