Market figures show that younger, legal-drinking-aged Gen Z consumers are turning away from alcohol more and more. “It doesn’t mean they’re shunning alcohol altogether, but it does mean they’re much ...

Hard teas, seltzers and ready-to-drink cocktails form a distinct fourth category in beverages, revamping offerings to connect with a younger generation.

Dreamed up by a high-school teacher in Texas, BuzzBallz are now the US’s leading ready-to-drink (RTD) consumable, and rate at ...

Are you looking for a clean energy boost without the alcohol? Join us as we dive into the art of making a non-alcoholic ...

The CEOs of Pamos and Cann report strong growth as Americans embrace sober curiosity, with THC beverages gaining retail space as consumers seek healthier alternatives to alcohol.

Non-alcoholic beer grew by 9% globally in 2024, even as the total volume of alcoholic beverages declined by 1%. It is projected to surpass ale this year and become the second-largest beer category ...

On a warm summer afternoon, when your throat runs dry, reaching for a glass of water might feel like the most natural thing ...

Younger adults, especially Gen Z, are drinking less alcohol than previous generations, and are instead reaching for beverages that promise more than just a buzz. From probiotic sodas to ...

Delaware bill would allow only liquor stores to sell non-alcoholic drinks with THC, marijuana’s intoxicating ingredient The beverages that give users a buzz are also being sold in restaurants, bars, ...

Alcohol consumers often drink to reduce stress and anxiety, or to boost self-confidence and ease social interactions. The latter reason applies to 6 percent of alcohol drinkers overall, but among ...

Eating a range of foods with high antioxidant content may be a big factor in living a longer life, according to research.