Market figures show that younger, legal-drinking-aged Gen Z consumers are turning away from alcohol more and more. “It doesn’t mean they’re shunning alcohol altogether, but it does mean they’re much ...

Hard teas, seltzers and ready-to-drink cocktails form a distinct fourth category in beverages, revamping offerings to connect with a younger generation.

Dreamed up by a high-school teacher in Texas, BuzzBallz are now the US’s leading ready-to-drink (RTD) consumable, and rate at ...

Are you looking for a clean energy boost without the alcohol? Join us as we dive into the art of making a non-alcoholic ...

The CEOs of Pamos and Cann report strong growth as Americans embrace sober curiosity, with THC beverages gaining retail space as consumers seek healthier alternatives to alcohol.

Non-alcoholic beer grew by 9% globally in 2024, even as the total volume of alcoholic beverages declined by 1%. It is projected to surpass ale this year and become the second-largest beer category ...

On a warm summer afternoon, when your throat runs dry, reaching for a glass of water might feel like the most natural thing ...

Delaware bill would allow only liquor stores to sell non-alcoholic drinks with THC, marijuana’s intoxicating ingredient The beverages that give users a buzz are also being sold in restaurants, bars, ...

Alcohol consumers often drink to reduce stress and anxiety, or to boost self-confidence and ease social interactions. The latter reason applies to 6 percent of alcohol drinkers overall, but among ...

Eating a range of foods with high antioxidant content may be a big factor in living a longer life, according to research.

Diageo has embraced this concept by developing a “Cheers to Choice” bar it pops up at events around the country. The idea is ...