The Steel City is a shot-and-beer town, but increasingly those beverages are leaving out the alcohol. The intrigue: It's ...

How did a ‘health drink’ from the early 1800s spawn so many names and variations? An expert in American dialects explains.

Fans of dirty soda include Dua Lipa - who went viral for her 'pickle Diet Coke' in October - and  the cast of Secret Lives of ...

On a warm summer afternoon, when your throat runs dry, reaching for a glass of water might feel like the most natural thing ...

Dreamed up by a high-school teacher in Texas, BuzzBallz are now the US’s leading ready-to-drink (RTD) consumable, and rate at ...

Metal stardom has long been synonymous with drinking and excess. However, the genre’s musicians are giving up alcohol younger ...

Diageo has embraced this concept by developing a “Cheers to Choice” bar it pops up at events around the country. The idea is ...

Non-alcoholic beer grew by 9% globally in 2024, even as the total volume of alcoholic beverages declined by 1%. It is projected to surpass ale this year and become the second-largest beer category ...

“Gen Z is highly responsive to non-alcoholic beverage OOA ads, with 73% noting recent exposure,” 41% reporting they shared information about the product with others and more than a third ...

D inner and drinks might be the go-to for a night out with the girls, but Gen Z is removing alcohol from the equation. Instead of ending a long day with a glass of wine, 26-year-old Bre Giglio ...

Discover the rise of adult non-alcoholic drinks and their impact on the beverage industry. Explore key trends, market dynamics, and emerging demographics driving this shift. Learn about the ...

Tahini, roselle and Valencia Orange are among a clutch of flavours and ingredients touted to drive NPD in the beverage-alcohol industry this year. Ai Palette, a Singapore-based business that seeks to ...