Over 40% of Gen Z’ers between 21 and 25 have never tasted an alcoholic beverage, according to Surasky, a statistic backed up by Neilsen. “Regular alcohol use, it just doesn’t fit into [Gen Z ...

“Gen Z is highly responsive to non-alcoholic beverage OOA ads, with 73% noting recent exposure,” 41% reporting they shared information about the product with others and more than a third ...

White Claw hard seltzers burst onto the scene in 2016, and it's now the latest adult beverage to venture into the non-alcoholic beverage space.. Mark Anthony Brands Inc., the parent company of ...

CHICAGO — A growing appetite for variety in flavor profiles, packaging and product formats in alcoholic beverages is being led by Generation Z consumers aged 21-26, according to "The State of ...

From Bruno Mars to Sammy Hagar, we've rounded up a list of musician-owned alcohol brands, non-alcoholic beverages, and drink collabs you should know. By Latifah Muhammad All products and services ...

NA drink companies claim that a potent cocktail of adaptogens and cannabinoids can help give sober-curious drinkers a booze-like buzz—but the truth is slightly more complicated.

Gen Z isn't drinking like other generations — in fact, they're barely consuming alcohol at all, calling it "2024's cigarette." Amid a flurry of reports citing health risks linked to booze, the ...

Bars offering non-alcoholic beverages are popping up all over the country as interest in drink options without alcohol in social settings continues to grow. Fox Business. Personal Finance.

Alcoholic Caffeinated Drinks: Good Time or Bad Brews? 23 photos For now, here's a list of the manufacturers and their energy drinks that are currently on the FDA's radar. Charge Beverages Corporation ...

Trout recently spoke with Las Vegas Weekly about the trend of Gen Z drinking less alcohol. “It’s something I’ve observed since the shutdown ended, but especially in the last year,” Trout said.