On May 1, 2000, Christopher and Laura purchased a homeowner's insurance policy from Allstate Insurance Co. for their residence. Insurer Isn't Tied to Slogan - Los Angeles Times ...

To do that it turned to its long-term, highly recognizable slogan, “You’re in Good Hands,” paired with the holding hands logo and the simple act of holding hands. Allstate understood the fear that ...

Several terms, slogans and product names had their origins in North Dakota. Some of these include: dude ranch, Kodak, one-cent sale, "Say it with flowers," "Think and drink" and Allstate.

The case history: On May 1, 2000, Christopher and Laura purchased a homeowners insurance policy from Allstate Insurance Co. for their residence. Five days later, their home had extensive fire damage.