Insurance giants Liberty Mutual, Allstate, and Progressive are among the top mascot-driven advertising campaigns, MarketCast ...

March Madness isn't just about highlighting the best NCAA Division I Men's Basketball teams. It's also a time to honor the most beloved mascots. Sports Illustrated released a ranking of every ...

That’s right, friends: With the bracket being revealed, March Madness is officially HERE. And we know the next few days until the first round of the 2025 NCAA men’s tournament will be spent ...

Sports teams use mascots to boost team spirit and energize the fans. They do so, often wearing a costume with a giant cartoon head. That also creates the perfect photo opportunity. Tod Stutzman ...