Here’s how this rapidly evolving channel will change how advertisers connect with viewers in the new year. The post CTV ...

Three seasons in, its Prime Video streamer is averaging 13.2 million viewers per Thursday Night Football game — up nearly 40% ...

The article " 65 Million NFL Views Propel Netflix Toward Long-Term Growth " first appeared on MarketBeat.

Jon Bentley is worried that as long as ads continue to be ‘weaponised’, we’ll never get to see any good ones again ...

Netflix is faring well in the live-sports streaming battle, so it may be able to raise subscription prices, UBS argued on ...

It was June 2018 when Amazon and the Premier League first confirmed their partnership. The stranglehold of Sky and BT Sports ...

The public is outraged at Amazon for releasing an "abridged" version of "It's A Wonderful Life" that's devoid of its most ...

Netflix’s NFL debut kicked off on Christmas Day without a glitch. Mariah Carey opened Wednesday’s doubleheader with a taped ...

Despite hiccups with a boxing match, the ad revenue a live football double bill would bring is one of the reasons it's worth ...

Netflix's deal with the NFL allows it to put Christmas Day games on the schedule in 2025 and 2026, as well, so the advent of exclusively streamed NFL games appears to be a longer-term play. Investors ...

Nicole Kidman's erotic thriller "Babygirl" is one of the two major and unconventional Christmas Day releases, the other being ...

Netflix will have one of its biggest days Wednesday since the site launched in 1998 when it airs two NFL games for the first ...