Value, cost and well-worn tropes are dominating back-to-school marketing this year. While some would argue that there’s comfort to be found in the familiar during a chaotic period, Gen Z retailer ...

NEW YORK (AP) — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even ...

The intersection of celebrity marketing and cultural sensitivity has created an unexpected firestorm for American Eagle Outfitters, whose latest denim campaign featuring actress Sydney Sweeney has ...

Sydney Sweeney broke her silence on the American Eagle campaign controversy in an interview with 'GQ' p. 4, 2025.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. American Eagle has partnered with Tru Kolors, NFL star ...

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative ...

American Eagle has been on fire lately. In the past six months alone, the company’s stock price has rocketed 50.4%, reaching ...

A capsule collection with Kelce’s Tru Kolors brand features an “extensive” CTV element and high-impact outdoor, podcast and social media buys. American Eagle is exiting a tumultuous newscycle with ...