Dr Denise Martin, Lecturer and Researcher in Sports Performance Analysis at ATU, highlighted the consortium’s commitment to research impact: “We recognise the importance of ensuring that ...

Pharma companies spend an estimated $2.5 billion annually on these Awareness, Trial, and Usage (ATU) tracking studies – ubiquitous traditional measures of brand penetration and prescriber ...

Dr Denise Martin, Lecturer and Researcher in Sports Performance Analysis at ATU, highlighted the consortium’s commitment to research impact: “We recognise the importance of ensuring that research ...

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