Here's how much deodorant you actually need. Ah, spring: the time of year when the weather starts getting warmer, we start ...

Andrew Tate, the internet’s self-proclaimed “Top G,” has jumped on the viral morning routine trend, igniting a flurry of ...

Forget Axe Body Spray – today’s young men are chasing sophisticated scents, and Drew Goetz is getting in on the trend.

Lynx isn’t the only grocery brand of late to trick Brits with a delisting fake-out. Last week, Lipton ran an Instagram stunt ...

Lynx Africa, one of the UK’s most beloved body sprays, has been 'saved' from discontinuation after a public outcry on social media. The scent, which has been a bathroom staple since 1995, was ...

This National Fragrance Day, AXE Canada is shaking up modern dating by putting scent front and centre. With dating app ...

Unilever unveiled its new whole body collections for Sure and Lynx. The rising shopper demand for whole body deodorants is ...

Darshan Patel’s Fogg rejected the 'woman magnet' gimmick and helped reposition deodorants as a daily essential. 'I wanted a ...

If you're someone who hates deodorant marks on your clothes (or, let’s get real, on your underwear), this spray will be a game-changer for you. Its application is genuinely invisible ...

Some people prefer the ease of spray deodorant, and this one from Dove offers 72-hour protection and is made with ingredients that help soften the underarms. It dries almost immediately with no ...

The new Dove Whole Body Deodorant collection is available in three formats – pH-balanced cream, an anti-friction deodorant stick, and a cooling spray – providing 72-hour, all-day odour ...

an anti-friction deodorant stick, and a cooling spray – providing 72-hour, all-day odour protection and nourishing care for every part of your outer body. Designed with sensitive skin in mind ...