After 12 years of legal back and forth, Beyoncé has finally been given the green light to trademark her daughter Blue Ivy's ...

Beyoncé is said to be keen on shielding her daughter Blue Ivy's brand after her father Jay-Z's rape allegations scandal.

Beyoncé is focusing on securing Blue Ivy's legacy, pursuing a trademark battle for her daughter's name despite Jay-Z's legal troubles.

A PR expert explained how Beyonce's move to trademark her daughter Blue Ivy's name highlights a multi-generational legacy in ...