There's a long history to April Fools' Day, a tradition that may date back to the 15th century. But these days it's mainly about getting attention for your product or brand – despite companies' gags ...

Day means another selection of ludicrous marketing stunts coming our way.Announcements can range annually from "too good to be true" to "sort of believable."Here's a look at some of the best, worst, ...

From Cadbury launching goo sachets to Birds Eye finally revealing what happens to waffle holes, here are the gags that really got us this year.

The origins of April Fools’ Day are mysterious, and historians haven’t been able to pinpoint exactly how the annual celebration of hoaxes began. But these days, it’s a bona-fide marketing tradition.

Why would a brand put itself out there on April Fools' Day? Well ... While the Drone Delivery Service is a prank, BabyQuip is a real company and you can get $25 off your order on BabyQuip's ...

While many brands have successfully leveraged April Fools’ Day for marketing, some pranks have misfired, leading to public relations challenges.

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes ...

Many of this year’s April Fools’ stunts from brands have consumers wishing the fake products or offerings are real. Here’s how seven brands got inventive to prank consumers. Edible’s stunt involves a ...

People are known to pull pranks on April 1st, but how did April Fools' Day begin and why? Here's all you need to know about ...

The April Fools' Prank Gone Too Far Not all jokes go well ... proving that the biggest brands can get it wrong on April Fools' Day too. If you're looking for a new TV this 50-Inch Hisense just ...

However, the post was part of an elaborate April Fools' Day prank that cited a fictional ... As we batted around brands and ideas, the idea of charging for parking came up, and that's how Home ...