Coors Light is changing its name for a limited time as a marketing pitch to football fans with the 'Case of the Mondays' ...

White, along with 1st Phorm CEO Sal Frisella and AB InBev U.S. CEO Brendan Whitworth, announced the partnership during AB ...

Coors Light will rebrand as "Mondays Light" after the Super Bowl, turning the post-game blues into marketing gold. See the story behind this playful stunt.

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