Trump Media and Technology Group Corp. launched a financial-services and fintech brand dubbed Truth.Fi, with a focus on crypto and customized exchange-traded funds.

The new brand launched in partnership with Schwab aims to tap into investors' growing appetite for SMAs, ETFs, and Bitcoin.

Trump Media launches Truth.Fi, planning a $250M investment in fintech, ETFs, and Bitcoin as it expands into financial services.

Truth Social parent Trump Media and Technology Group (DJT) has launched its financial services and FinTech brand Truth.Fi, the company said in a statement Wednesday.

A week after Trump sparked a meme coin frenzy, the president's social media company announced Truth.Fi, offering financial services for "American patriots."

Per the announcement, Truth.Fi is financial services platform with cryptocurrencies and exchange-traded funds (ETFs) as its primary focus. Trump Media and Technology Group’s board concurrently approved an investment of $250 million at major asset manager Charles Schwab.

Truth.Fi is the latest endeavor of Donald Trump-affiliated companies into the digital asset space after World Liberty Financial and launching an "official" memecoin.

Trump Media & Technology Group (NASDAQ:DJT), the company behind Truth Social, is expanding into financial services with the launch of Truth.Fi, a fintech arm that aims to develop investment vehicles

The Trump Media and Technology Group (TMTG), a media conglomerate partially owned by US President Donald Trump, has announced that it is expanding its operations into financial services and cryptocurrencies under the name Truth.

Trump Media is launching a new fintech brand that may buy Bitcoin and other cryptocurrencies, according to a Wednesday announcement.

The president’s company will launch a fintech and investment platform called Truth.Fi to invest in ETFs and crypto.