(NEXSTAR) – James Quincey, the chairman and CEO of Coca-Cola, may have revealed the next trend in soft drinks. During an ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

What should have been a brief trip 74 years ago this month turned into a disaster-movie-scale nightmare. Think of it as “The ...

Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will ...

Earlier in January 2026, The Coca-Cola Company announced a major leadership reshuffle, creating a new Chief Digital Officer ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

Coca-Cola Europacific Aboitiz Philippines (CCEAP) has named Ramon Christian Pesigan as its new president and chief executive officer, effective January 2026. Pesigan, who previously served as ...

The Coca-Cola Company has created a new chief digital officer role as part of a broader leadership reshuffle aimed at ...

Coca-Cola Co. (KO) stock trading lower after announcing leadership changes, including a new CEO and Chief Digital Officer.

Marshal Zhukov, decorated Soviet commander, risked Stalin's wrath for his Coca-Cola addiction. The solution? A clear version ...

The Coca-Cola Company announced a series of sweeping leadership changes aimed at deepening consumer engagement and ...

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...