It's not the first time the company have made an embarrassing blunder when it comes to making its products 'gender specific' BIC has come under fire from customers for flogging "sexist" pink lighters ...
BIC, which makes one million pocket lighters a day at its Milford factory, has won a trademark fight that blocks hundreds of millions of imitation lighters from being imported into the U.S. from China ...
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Pens, Lighters, and Razors: How BIC Launched a Global Giant. Plus, What’s Next for Its CEO.
In 1944, Marcel Bich, a young Frenchman who had just finished serving in World War II, needed a job. He found work at a stationary wholesaler selling ink pots and quills. At the time, the ballpoint ...
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