So he started making Joy Italian Cola, which he describes as a cross between Pepsi Max and Dr Pepper that some people tell him tastes like sour cola lollies. “I went pretty old-school with it,” he ...

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Inc. (PEP) and The Coca-Cola Corp. (KO). Coca-Cola has been the market leader for decades. It remains the world’s most valuable soft drink brand with a market cap of $307.22 billion as of March ...

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