How to Use Segmentation, Targeting and Positioning in Business Branding and Marketing

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

Understanding Market Segmentation: A Comprehensive Guide

Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.
Under30CEO on MSN

Small Business Marketing Demographics: Targeting Your Audience

Understanding the demographics of your target audience is essential for small businesses looking to succeed in marketing. By ...
VentureBeat

How to supercharge customer analysis with behavioral segmentation

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Despite all the grumbling around the limitations prompted by privacy ...
MarTech on MSN

When customers move like starlings — and what it means for segmentation

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...
ascopubs.org

Associations Between Radiation Oncologist Demographic Factors and Segmentation Similarity Benchmarks: Insights From a Crowd-Sourced Challenge Using Bayesian Estimation

The quality of radiotherapy auto-segmentation training data, primarily derived from clinician observers, is of utmost importance. However, the factors influencing the quality of clinician-derived ...
Los Angeles Times

Los Angeles County demographic changes: What you need to know about new 2022 U.S. Census data

The U.S. Census Bureau released the 2022 American Community Survey this week. The survey, which looks at demographic data in five-year increments, introduced several new detailed tables and ...