Doritos have been a staple Super Bowl snack for decades. The University of Miami’s Orange Umbrella reinvented the iconic ...

Ohio native Eric McGinn directed a humorous 30-second commercial for the 2025 Doritos Crash the Super Bowl ad contest, which was not selected as the winner, but he remains optimistic and excited ...

The Super Bowl is big business for brands. Over 120 million people tuned in to the game this year, which turned out to be a ...

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Going into Sunday's Super Bowl, the big Wilmington news in terms of the game's super-hyped commercials was that a Doritos ad created by a University of North Carolina Wilmington graduate was going to ...

With a Super Bowl game that wasn’t particularly close or that intriguing after the opening kickoff, the commercials needed to ...

Hootsuite tracked the volume of mentions a Super Bowl advertiser received across the internet. EDO measured how effective a ...

Instead of making a spot of its own, Doritos revived its Crash the Super Bowl contest and challenged its fans: “Think you can make a better ad? Prove it.” Those behind the winning spot would receive a ...

With Super Bowl 59 in the books, we wait for the unforgettable one-of-a-kind creativity of the commercials that aired during ...

Each year, millions of people tune in to watch the Super Bowl, but it’s not just the game that draws them in—it’s also the ...

What do Super Bowls and UM have in common? As it turns out, ad space. Orange Umbrella, a student-run consultancy based out of the University of Miami’s School of Communication, focuses on providing ...

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...