It can get fairly repetitive when searching for lip color geared towards more mature lips. Most of these lip products shy away from excess shimmer, and often only come in a more muted or subtle shade ...

In this regular series, Ageless Beauty, The Telegraph’s beauty experts Annabel Jones and Lisa Armstrong tackle the conundrums ...

In the latest trading session, e.l.f. Beauty (ELF) closed at $125.39, marking a +1.95% move from the previous day.

The pitch captivated sharks Lori Greiner and Robert Herjavec, who grabbed 15% ownership of the business for $150,000.

Will Ferrell made a rare appearance as Buddy the Elf from the beloved Christmas movie, but he was not his happy-go-lucky self ...

We’ve all been there — stuck in a foundation rut. Your makeup bag is a graveyard of half-used bottles you’ve frantically ...

E.l.f. Beauty (ELF) reachead $130.90 at the closing of the latest trading day, reflecting a -0.77% change compared to its last close.

Delving into the details, we found 33% of traders were bullish, while 22% showed bearish tendencies. Out of all the trades we ...

You may have seen an Elf on a Shelf, but have you ever seen one on a roof? For the past two years, Kane Ferguson counts down ...

Investors looking for stocks in the Cosmetics sector might want to consider either Helen of Troy (HELE) or e.l.f. Beauty (ELF). But which of these two stocks presents investors with the better value ...

As PEOPLE’s senior shopping writer, my work days consist of researching and writing about all of the best fashion, beauty, ...

Sometimes you need a break from the tried and true. Here's where are our favorite oddball Christmas films are streaming.