Join Preston and friends as Elf on the Shelf makes a magical arrival! Sparkles, Bubblegum, and Buddy ride in a big red sleigh with Santa’s reindeer in this festive Day 1 adventure. #PrestonBeyond #Pre ...

If you thought coming up with a baby name was stressful, then you've never witnessed a 5-year-old argue with their 8-year-old ...

One hundred percent of the proceeds of Brian Sings Christmas Part Two: Duets will go to Job and Family Services to purchase ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Elf on The Shelf’s founder reveals how a single Jennifer Garner paparazzi photo turned a small family business into a ...

USA TODAY wants to see your most creative, hardest-to-find and downright wacky hiding places for your Elf on the Shelf.

With all the twinkling lights, shiny ornaments, gingerbread cookies, and holiday movies, the Christmas season seems to have a constant stream of magic in the air. It’s a mystical time of year when fun ...

A giant Elf on the Shelf is set to take over Liverpool city centre. A giant 15ft Elf will appear across famous city locations from Monday, December 1 until Christmas Eve. Organised by Liverpool ...

Turns out, the miracle of life has a killer playlist. According to a new analysis of thousands of Spotify birth-themed playlists, Coldplay, The Beatles, Ed Sheeran and Fleetwood Mac are the go-to ...

Sipping hot cocoa, baking holiday treats and singing off-key to Christmas carols are great ways to kick off the holiday ...

When my first child was 18 months old, I decided it was time for a redo. It’s not that I wanted to replace my son, but I did want a different kind of birth experience. His delivery had ended with ...

One Old English Sheepdog named "Finley" is giving "Harry Potter" fans a thrill with all the house elf vibes he's throwing off in his latest video. One look at his fuzzy face and *temporarily* adjusted ...