At the Formula 1 Las Vegas Grand Prix in November, an unexpected sight zipped across the racetrack: the UChicago Medicine ...

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

TAG Heuer has replaced Rolex as Formula 1's official timekeeper after previously serving in the role from 1992 to 2003 for F1 ...

The company has had a longstanding association with the sport. Notably, its logo first appeared on an F1 racing car in the ’60s; two years later, it was the first brand to sponsor a team. Jack Heuer ...

The famous Swiss luxury brand will become Formula One's Official Timekeeper once more next year, continuing its long, storied ...

Though they've yet to turn a wheel, Prema made a splash debut at the team's IndyCar launch program on Friday in Charlotte.

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back ...

Emirates has officially debuted a new uniform designed for its Premium & VIP Passenger Services team, responsible for ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

F1 logo 75 - For 2025, Formula 1 is celebrating its 75th anniversary with a commemorative logo that blends tradition and ...

TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports history.