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(WAND) - Ferrero North America, a division of the global sweet-packaged food company Ferrero Group, will showcase its range of new innovations for the upcoming year at the Sweets & Snacks Expo 2025.

Ferrero wasn't quite done yet, though. The company also announced a new Butterfinger flavor, marshmallow, following the success of its salted caramel flavor, hitting shelves in September 2025.

Ferrero has grown to become the third-largest U.S. candy company, trailing only Hershey and Mars, according to Evercore ISI. But to close the gap, it still has a lot of ground to cover.