This was echoed by Marin Gjaja, chief operating officer of Ford’s Model E electrification division, who argued: “I don’t think we can go all in on anything until our customers decide they ...

At Ford, Gjaja, the chief operating officer of the Model e electric division, is tasked with navigating the money-losing division through huge changes in demand and customer profiles. After years ...

“What we saw in ’21 and ’22 was a temporary market spike where the demand for EVs really took off,” said Marin Gjaja, COO of Ford’s EV division, earlier this year. “It’s still growing, but not nearly ...