Given assisted, semi-autonomous and fully autonomous options, the risk is real when you consider the ability of agentic AI to ...

If you’re still executing media buys across a patchwork of disconnected platforms in 2025, you’re behind the times.

KPIs help you and your customer stay aligned on the bigger picture—what “success” means in the context of your partnership.

Chilean salmon-farming firm Multi X has launched a new sustainability strategy called “the ABCs of Sustainability.” According ...

Mission-driven marketing brings together marketing efforts with the core objectives and values of healthcare brands, such as ...

Learn how AI agents are reshaping industries by managing tasks, solving problems, and adapting to complex scenarios.

Learn how businesses deploy AI agents, avoid hidden risks, and balance efficiency with human oversight in real-world scenarios.

For example, the oft-quoted Solvay-Quintiles case required: 1. Alignment of personal performance reviews and incentives with the collaboration's objectives and metrics. 2.

In the GCC, marketing has become not only more thrilling than ever, but also more complex, says Hyundai UAE and Genesis UAE’s ...

Traditional Lean Six Sigma metrics like cycle time and defect rate ... or adopting new technologies can require upfront costs. Balancing Goals: Businesses must balance environmental objectives with ...

Healthcare organizations are increasingly focusing on digital transformation, with health IT budget allocations nearly doubling year-over-year. These substantial investments can determine an ...

Redding's controversial shift to paid parking in the city's downtown core has been in place for two years. But whether the ...