If you’re still executing media buys across a patchwork of disconnected platforms in 2025, you’re behind the times.

To avoid misdirecting marketing efforts and obfuscating progress, focus on tracking and reporting the metrics that align with business goals, rather than treating metrics as an end in themselves.

Learn how businesses deploy AI agents, avoid hidden risks, and balance efficiency with human oversight in real-world scenarios.

Small business owners often struggle to track their companies' key performance indicators (KPIs) because of their packed ...

For example, the oft-quoted Solvay-Quintiles case required: 1. Alignment of personal performance reviews and incentives with the collaboration's objectives and metrics. 2.

After shopping K'Andre Miller for weeks, the Blueshirts are sending him to a division rival in exchange for draft picks.

The Wedding Planner Hong Kong, long recognized for its full-service approach to bespoke weddings and private celebrations, ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Siemens Digital Industries Software announced the winners of its second annual Techcellence Awards. Launched in 2024 and ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a ...

Louder and Prouder will return for a fourth season. Early in July 2025, not long before Season 3 started, the notice came.