Google will pay $100 million to settle a class action lawsuit accusing the company of charging for clicks on ads placed ...

Google has agreed to pay $100 million in cash to settle a long-running lawsuit claiming it overcharged advertisers by failing ...

Advertisers who participated in Google's AdWords program, now known as Google Ads, accused the search engine operator of ...

Google’s $100 million settlement over AdWords billing practices highlights the importance of transparency and could push for stricter digital advertising regulations.

Alphabet’s Google convinced a federal judge in San Francisco to dismiss part of a lawsuit that accused the tech giant of ...

Perplexity is intensifying competition in the artificial intelligence search market, challenging Alphabet Inc.'s dominance.

Want Google Ads to focus on your most valuable conversions? Maximize Conversion Value bidding might be the answer.

Shares of digital advertising giants Alphabet ( GOOG -4.89%) ( GOOGL -4.83%), Meta Platforms ( META -4.22%), and Netflix ( ...

The best ad blockers are unfortunately very necessary to survive on the modern internet. It doesn't matter which sites you browse, there's the risk of being harassed by pop-ups, tracker cookies ...

The Google Mobile Ads SDK is the latest generation in Google mobile advertising featuring refined ad formats and streamlined APIs for access to mobile ad networks and advertising solutions. The SDK ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.