Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

Jessica Simpson is bringing the heat. The 45-year-old actress and singer posed in lingerie to announce the launch of her new line of intimates. "When I’m wearin’ somethin’ sexy underneath, my days and ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...

As buyers finalize their TV upfront deals and consider which currencies to use, they can measure the progress of three major alternate currencies. Comscore, iSpot and VideoAmp all reaffirmed last year ...

National CineMedia, the largest cinema advertising platform in the US, and cross-platform TV ad measurement company iSpot, have announced the companies are deepening their partnership – with ...

Fueling station-based video out-of-home advertising network GSTV this morning announced a deal making "alternative" ad currency provider iSpot its advertising audience and "outcomes" measurement ...

DETROIT—GSTV, a national network that provides video content to many fuel retailers, has announced that it is working with cross-platform TV measurement company iSpot to better measure and understand ...

It’s a data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, “creating highly immersive products that enrich fan experiences for the entire ...

I’m getting married in two weeks, and in the lead-up, I found myself on a quest for the perfect lingerie. But, what should have been one of the more enjoyable tasks in wedding planning quickly turned ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering, Outcomes ...

Hailee Steinfeld has been on fire lately. She’s not only been seen in public with Josh Allen, but her face seems to be appearing everywhere these days. The quarterback and the A-list star then had ...