The first major campaign from CMO Marisa Thalberg breaks a cardinal rule of advertising, hoping to startle skeptical ...

A QR code printed on the ads links to the JCPenney site. Unbranded JCPenney ads on display in Times Square and a mall. The exec said the anonymous billboards were designed to spark a reaction amon ...

the executive said. As the first part of its marketing push, JCPenney this week went anonymous and let its fashion sensibility speak for itself. A series of out-of-home ads in high-traffic areas like ...