The first major campaign from CMO Marisa Thalberg breaks a cardinal rule of advertising, hoping to startle skeptical ...

A QR code printed on the ads links to the JCPenney site. Unbranded JCPenney ads on display in Times Square and a mall. The exec said the anonymous billboards were designed to spark a reaction amon ...

the executive said. As the first part of its marketing push, JCPenney this week went anonymous and let its fashion sensibility speak for itself. A series of out-of-home ads in high-traffic areas like ...

Along with Macy’s shuttering over 60 stores this year, JCPenney has announced that it will be closing eight of its brick-and-mortar locations, according to USA Today. There are plenty of deals ...