JCPenney is going big on petite fashion with its new collection designed to flatter all body types, no matter their stature.

But like many businesses, JCPenney was hit hard by changing shopping trends and, then, by the pandemic. It filed for bankruptcy protection in 2020 and vacated its enclave on Legacy Drive. Its new ...

Ally Brooke announces her body inclusive Bold Elements x Ally Brooke collection with JCPenney, which includes apparel and ...

JCPenney showed a profit in its fiscal 2023, but by the third quarter of 2024, it had slipped back into the red. Now new life ...

The collaboration brings a spunky take on fashion, with an emphasis on petites, to the family-oriented department store.

The 650-location department store chain has joined forces with the company behind names such as Eddie Bauer and Aéropostale ...

This new path comes after several attempts by JCPenney to reinvent itself over the past decades. While once seen as a top ...

Ally Brooke is celebrating her recent collaboration with JCPenney, brining a new "diverse" fashion line for petite women.

Owners of West Ridge Mall announced upcoming plans that will include the closing of a major store, less retail, more office ...

Suburban shoppers will see significant changes as demolition work continues on malls in Bloomingdale and Lombard and will ...

Fifth Harmony star, author and San Antonio native Ally Brooke just added a new category to her multi-hyphenate title — fashion designer.

Limited-time collab with Latina pop artist Ally Brooke is part of new CMO Marisa Thalberg's strategy to turn around the ...