JCPenney is going big on petite fashion with its new collection designed to flatter all body types, no matter their stature.

But like many businesses, JCPenney was hit hard by changing shopping trends and, then, by the pandemic. It filed for bankruptcy protection in 2020 and vacated its enclave on Legacy Drive. Its new ...

Ally Brooke announces her body inclusive Bold Elements x Ally Brooke collection with JCPenney, which includes apparel and ...

In fact, it isn't really JCPenney at all. The studios belong to Lifetouch and its parent company Shutterfly Inc. and they're using the awkward photo trend to grow their Gen Z customer base.

JCPenney showed a profit in its fiscal 2023, but by the third quarter of 2024, it had slipped back into the red. Now new life ...

The collaboration brings a spunky take on fashion, with an emphasis on petites, to the family-oriented department store.

The new company is looking to get stronger with scale as it leverages complementary strengths that cover key retail areas, ...

The 650-location department store chain has joined forces with the company behind names such as Eddie Bauer and Aéropostale ...

Ally Brooke is celebrating her recent collaboration with JCPenney, brining a new "diverse" fashion line for petite women.

It remains to be seen if merchandise bearing the names of brands like Aeropostale, Eddie Bauer and Nautica, all now aligned with JCPenney, will make their way into JCPenney stores.