The British luxury car manufacturer Jaguar has recently defended itself against online criticism after its rebranding, which includes a new logo and a new campaign. However, the ad has been ...

Kokho Jason Sit is affiliated with the Chartered Institute of Marketing (UK). Jaguar’s new concept car, the Type 00, has attracted plenty of attention. There have been heated debates about the ...

Jaguar is turning heads again. Love it or hate it, Jaguar’s new luxury EV will mark a new chapter in the British automaker’s storied history. After unveiling the radical all-electric GT ...

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*Estimated payments are calculated by Cars.com and are for informational purposes only. We’ve estimated your taxes based on your provided ZIP code. These estimates do not include title ...

Jaguar plans to spend £1.5bn on developing its controversial new all-electric vehicles, which have drawn comparisons to Barbie’s car and the FAB 1 from Thunderbirds. Adrian Mardell, the boss of ...

"Jaguar has no desire to be loved by everybody," said Gerry McGovern as he strode across the stage on a slightly chilly evening in Miami last week. It was a bold statement from Jaguar Land Rover's ...

Jaguar has fully cemented its heritage amongst car enthusiasts worldwide and throughout history. With electrification at the forefront of the auto industry, the brand looks to disrupt the world of ...

Well that worked, didn’t it? Ever since Jaguar revealed its colorful brandscape video the social media landscape has been ablaze with commentary and conjecture. Even Twitterer-in-chief Elon Musk ...

Jaguar has revealed it was ‘only joking’ after its radical rebrand and the hugely anticipated public debut of its Type 00 concept car. Following a new advertising campaign that has somehow ...

Jaguar unleashed a firestorm when it introduced the new vision for the Jaguar brand in advance of the car’s unveiling Monday at the Miami Art Week. The 30-second brand relaunch video invited ...

An icon in the shape of a lightning bolt. Impact Link Jaguar has generated a lot of buzz since unveiling its rebranding campaign, culminating this week with the release of a conceptual design for ...