With the demand for matcha on the rise, the market has been flooded with poorly regulated copycats. Look out for meaningless ...

Japan’s green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

For thousands of years, in cultures everywhere, people have been fermenting food to preserve and improve its flavor. In ...

EXCLUSIVE: Matcha has been creeping up in popularity in the last couple of years and has experienced a global boom over the ...

Designed by Chromed Design Studio and The Mélange Studio, this 40,000-square-foot cafe expands Café Niloufer’s footprint in ...

"Brewing green tea is both an art and a ritual," says Ayales. "For loose leaf teas like Sencha, 170°F to 185°F is perfect," she explains, "as hotter water can scald the leaves, resulting in bitterness ...

I wanted it to feel like an old cigar-slash-’70s shag pad,” says actor Olivia Cooke with a laugh, recalling the ...

SOWAKA Hotel unveils a new suite of refined cultural experiences designed to bring guests closer to Japan's spiritual ...

At JW Marriott Aerocity’s Japanese restaurant Adrift Kaya, a matcha cocktail was introduced to reflect the modern Japanese identity of the restaurant. Priced at `850, it comes with matcha air foam.

Loss of bone density, or osteoporosis, makes you more susceptible to breakage, but green tea may help strengthen your bones. Women over 50 are most likely to develop osteoporosis. Green tea is high in ...